E-Commerce and ethical web design applying the BBBonline guidelines on Malaysian website

Hussin, Husnayati and Suhaimi, Mohd Adam and Mustafa, Maram (2005) E-Commerce and ethical web design applying the BBBonline guidelines on Malaysian website. The International Arab Journal of Information Technology, 2 (3). pp. 219-227. ISSN 1683-3198

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Abstract

The aim of this study is to find out to what extent Malaysian companies incorporate trustworthy elements on their websites. The study provides a detail website evaluation based on the principles for ethical online business provided by the BBBOnline guidelines. The five principles used as an evaluation instrument are: (1) Truthful and accurate communication, (2) Disclosure, (3) Information practices and security, (4) Customer satisfaction, and (5) Protecting children. The study selected ten Malaysian-based companies which adopt e-commerce as part of their business. The finding of the study indicate that some principles are well-adhered to, while others need more attention.

Item Type:	Article (Journal)
Additional Information:	450/38656
Uncontrolled Keywords:	E-commerce, ethics and e-commerce, web analysis, seal program, trust.
Subjects:	T Technology > T Technology (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User:	PROF DR HUSNAYATI HUSSIN
Date Deposited:	09 Oct 2014 11:44
Last Modified:	09 Oct 2014 11:44
URI:	http://irep.iium.edu.my/id/eprint/38656

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