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Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs

Hussin, Husnayati and Mohd Nor, Rafidah and Suhaimi, Mohd Adam (2008) Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs. Jurnal Teknologi Maklumat & Multimedia, 5. pp. 107-125. ISSN 2289-2192 (O), 1823-0113 (P)

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Abstract

Research on e-commerce adoption in SMEs has gained considerable attention in the past few years. However, most of them were conducted in developed countries such as USA, UK or Australia. This study attempts to understand ecommerce adoption amongst Malaysian SMEs, applying the persuasion stage of the Diffusion of Innovation Model by Rogers’s. The objective is to determine the relationship between perceived attributes of e-commerce and the adoption decision by SMEs. A survey method was used to collect data whereby questionnaires were mailed to SME owners or managers in the manufacturing sector. The analysis on 107 responses shows that perceived relative advantage, perceived trialability, and perceived observability have significant influence on the willingness to adopt e-commerce.

Item Type: Article (Journal)
Additional Information: 450/38651
Uncontrolled Keywords: e-commerce adoption, Diffusion Innovation Model, Malaysian SMEs, Perceived Attributes of e-commerce
Subjects: T Technology > T Technology (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Information and Communication Technology > Department of Information System
Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User: Dr Husnayati Hussin
Date Deposited: 14 Oct 2014 11:44
Last Modified: 14 Oct 2014 11:44
URI: http://irep.iium.edu.my/id/eprint/38651

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