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A conceptual framework for assessing electronic banking continued use

Kartiwi, Mira and Rfieda, Ali and Gunawan, Teddy Surya (2013) A conceptual framework for assessing electronic banking continued use. In: 2013 8th International Conference on Information Technology in Asia (CITA), 1-4 July 2013 , Kota Samarahan.

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Abstract

The development and advancement of electronic banking (e-banking) had raised the level competitiveness in the market for financial products and services. More and more banks and other financial institutions adopted such technology to improve service quality and enhance customer satisfaction and loyalty. Despite the increasing number e-banking users globally, little is known on how this technology can help banks to retain customers. Furthermore, it is only recently that researchers have started to understand the importance of consumers’ continued use. Therefore, it is the aim of this paper to propose a framework based on an extensive review of current literature in related areas of e-banking domain and continued use. The main benefits of the proposed framework are towards understanding factors that may influence the e-banking continuance usage.

Item Type: Conference or Workshop Item (Full Paper)
Additional Information: 6326/36126
Uncontrolled Keywords: Internet banking, continued use, framework, customer relation
Subjects: H Social Sciences > HF Commerce
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Information and Communication Technology > Department of Information System
Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User: Dr. Mira Kartiwi
Date Deposited: 27 Mar 2014 15:28
Last Modified: 16 Apr 2014 13:43
URI: http://irep.iium.edu.my/id/eprint/36126

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