Investigating email users behaviour against spam: a proposed theoretical framework

Bujang, Yanti Rosmunie and Hussin, Husnayati (2012) Investigating email users behaviour against spam: a proposed theoretical framework. Journal of Internet and E-Business Studies , 2012 (936368). pp. 1-10. ISSN 2169-0391

PDF - Published Version Restricted to Repository staff only Download (168kB) | Request a copy

Abstract

Spam is the most common problem faced by email users today when they communicate via the Internet or mobile technology. Despite numerous efforts taken, the battle to contain this problem still goes on. This paper describes a proposed model which focuses on the behavior of email users in avoiding spam while using this popular channel of communication. Based on the Technology Threat Avoidance Theory (TTAT), the model is enhanced by incorporating the ethics perspectives. The enhanced research model is hoped to be able to explain the email users’ behavior in avoiding the spam email as a threat. Several factors have been identified as possibly influencing the behavior of email users, including perceived severity, perceived susceptibility, safeguard effectiveness, safeguard cost, self-efficacy and IT ethics. Although yet to be tested, it is anticipated that a study adopting the proposed model will contribute towards providing the knowledge to the ISP or ESP, decision maker and individual user to handle the spam problem more effectively in addition to the existing approaches. Keywords: spam, TTAT, email user and behavior. __________________________________________________________________________________________________________________

Item Type:	Article (Journal)
Additional Information:	450/35852
Uncontrolled Keywords:	spam, TTAT, email user and behavior
Subjects:	T Technology > T Technology (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User:	PROF DR HUSNAYATI HUSSIN
Date Deposited:	26 Feb 2014 12:42
Last Modified:	17 Jun 2014 11:38
URI:	http://irep.iium.edu.my/id/eprint/35852

Actions (login required)

View Item