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Media credibility and its correlate with popular votes during elections

Syed Abdullah Idid, Syed Arabi and Wok, Saodah (2005) Media credibility and its correlate with popular votes during elections. In: International Conference on Mediamorphosis: Communication Technology and Growth, 13-14 July 2005, Sheraton Subang Hotel, Subang Jaya.

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Researchers have been concerned with media credibility on several counts. One is the concern of media effects on the audience. The reasoning is that the more credible the media, the more effects the media are said to have on the audience. Media credibility is the degree of believability of the source of information by the audience. This paper presents a longitudinal study on media credibility and relates the concept of media credibility to popular votes obtained during the general Malaysian elections. This paper traces the degree of credibility of two major media, newspaper and television. Specifically the paper has two main objectives, namely to gauge the level of media credibility over a period of time, and to analyze the changing credibility level of the specific media to the popular votes obtained during the general elections.

Item Type: Conference or Workshop Item (Full Paper)
Additional Information: 3279/31273
Uncontrolled Keywords: media credibility
Subjects: H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User: Prof. Dr. Saodah Wok
Date Deposited: 26 Aug 2013 12:29
Last Modified: 26 Aug 2013 12:29
URI: http://irep.iium.edu.my/id/eprint/31273

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