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Malaysian shopping mall behavior: an exploratory study

Ahmed, Zafar U and Ghingold, Morry and Dahari, Zainurin (2007) Malaysian shopping mall behavior: an exploratory study. Asia Pacific Journal of Marketing and Logistics, 19 (4). pp. 331-348. ISSN 1355-5855

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The ascendancy of the shopping mall as a significant shopping, social interaction and/or entertainment destination has had amajor impact on retail strategies and the retail landscape in numerous countries, especially the USA. Shopping malls are not nearly as well established in developing and newly industrialized countries, however. Hence, the purpose of this paper is to assess international consumer behavior in regards to shopping malls in a non-Western country, specifically, Malaysia.

Item Type: Article (Journal)
Additional Information: 4133/3044
Uncontrolled Keywords: consumer behaviour, cross-cultural studies, shopping centres, Malaysia Paper type Research paper
Subjects: H Social Sciences > HM Sociology > HM1001 Social psychology
H Social Sciences > HM Sociology > HM1106 Interpersonal relations. Social behavior
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Zainurin Dahari
Date Deposited: 20 Dec 2011 19:47
Last Modified: 20 Dec 2011 19:47
URI: http://irep.iium.edu.my/id/eprint/3044

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