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The influence of colour on memory performance: a review

Dzulkifli, Mariam Adawiah and Mustafar, Mohamad Faiz (2013) The influence of colour on memory performance: a review. Malaysian Journal of Medical Sciences , 20 (2). pp. 3-9. ISSN 1394-195X

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Human cognition involves many mental processes that are highly interrelated, such as perception, attention, memory, and thinking. An important and core cognitive process is memory, which is commonly associated with the storing and remembering of environmental information. An interesting issue in memory research is on ways to enhance memory performance, and thus, remembering of information. Can colour result in improved memory abilities? The present paper highlights the relationship between colours, attention, and memory performance. The significance of colour in different settings is presented first, followed by a description on the nature of human memory. The role of attention and emotional arousal on memory performance is discussed next. The review of several studies on colours and memory are meant to explain some empirical works done in the area and related issues that arise from such studies.

Item Type: Article (Journal)
Additional Information: 2283/29469
Subjects: B Philosophy. Psychology. Religion > BF Psychology > BF173 Psychoanalysis
H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Psychology
Depositing User: Dr Mariam Adawiah Dzulkifli
Date Deposited: 19 Mar 2013 20:35
Last Modified: 19 Mar 2013 20:35
URI: http://irep.iium.edu.my/id/eprint/29469

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