eSurvia: a web-based survey service using fuzzy conjoint analysis

Ayu, Media Anugerah and Mantoro, Teddy and Md. Tap, Abu Osman and Ismail, Siti Aisyah (2010) eSurvia: a web-based survey service using fuzzy conjoint analysis. In: 2010 International Symposium in Information Technology (ITSim 2010) , 15 - 17 June 2010, Kuala Lumpur.

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Abstract

Fuzzy conjoint analysis has been employs in many studies which involving the use of Likert-scale to represent linguistic terms. It is believed that the fuzzification of this Likert-scale is more representing the vagueness content on human subjectivity in giving judgment. In this paper, we present our works in developing a web-based survey that provides service for analyzing the survey data using fuzzy conjoint analysis. We argued that this web-based survey will ease the distribution of the survey and the automatic data analysis provided will ease the survey owner in getting the meaningful result from the survey.

Item Type:	Conference or Workshop Item (Full Paper)
Additional Information:	5995/2923
Uncontrolled Keywords:	Web-based survey; fuzzy conjoint analysis; fuzzy membership; fuzzy sets
Subjects:	T Technology > T Technology (General) T Technology > T Technology (General) > T55.4 Industrial engineering.Management engineering. > T58.5 Information technology
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology
Depositing User:	Media Ayu
Date Deposited:	22 Sep 2011 08:18
Last Modified:	22 Sep 2011 08:23
URI:	http://irep.iium.edu.my/id/eprint/2923

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