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Digital watermarking: A counterfeiting and piracy deterrence

Olanrewaju, Rashidah Funke and Khalifa, Othman Omran and Zeki, Akram M. (2012) Digital watermarking: A counterfeiting and piracy deterrence. In: The 3rd International Conference on Cryptology & Computer Security 2012 (Cryptology2012, 4-6th June 2012, Holiday Villa, Langkawi, Malaysia.

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Abstract

Counterfeiting and piracy are among substantial oldest problems associated with intellectual properties. With the advent of interconnected networks nowadays, the problems are expanding in scope and magnitude as well as increasing economic and social impact. The negative impacts of this development on associated industries and their employees have raised economic, health, safety and security concerns for both governments and consumers. Digital Watermarking (DW), an imperceptibly altering of host media to embed message or marks about the host itself can be effectively used to limit the scope of counterfeiting and piracy of digital media. This paper presents statistically, the extent of piracy and counterfeiting on digital media especially on software, music, e-books and pharmaceutical products. It also presents the current research finding and output of curbing piracy through the applications of watermarking to enhance owner's ability to detect and respond to misuse of digital media. The result of findings indicated that digital watermarking can help deter piracy and authenticate digital media extensively.

Item Type: Conference or Workshop Item (Full Paper)
Additional Information: 6796/28291
Subjects: Q Science > Q Science (General)
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Engineering > Department of Electrical and Computer Engineering
Depositing User: Dr. Rashidah Funke Olanrewaju
Date Deposited: 23 Jan 2013 11:41
Last Modified: 08 Dec 2014 15:35
URI: http://irep.iium.edu.my/id/eprint/28291

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