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Comparative analysis of customer satisfaction on Islamic and conventional banks in Malaysia

Md Saad, Norma (2012) Comparative analysis of customer satisfaction on Islamic and conventional banks in Malaysia. Asian Social Science, 8 (1). pp. 73-80. ISSN 1911-2025 (O), 1911-2017 (P)

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Customer satisfaction is critically important for banks to stay competitive as the customer is the ultimate source of income for any organization. Islamic banking system and conventional banking system are considered as rival systems working in the same banking industry. In order for Islamic banks to compete successfully with conventional banks, Islamic banks must give extremely high consideration to their primary customers. Whenever either Islamic banks or conventional banks offer any product or service, its success depends upon the customer satisfaction towards that product or service. This study examines the level of customer satisfaction on Islamic banks as well as conventional banks in Malaysia. It also investigates the relationship between different demographic variables and the satisfaction of customers. A sample of 1,153 respondents from various cities representing different states in Malaysia was selected. The results in this study suggest that customers are mostly satisfied with the quality of services which include competency, friendliness, and efficiency of the staff of the Islamic and conventional banks.

Item Type: Article (Journal)
Additional Information: 1304/22990
Uncontrolled Keywords: customer satisfaction, Islamic banking, conventional banking, Malaysia
Subjects: H Social Sciences > HG Finance > HG1501 Banking
K Law > KBP Islamic Law > KBP1 Islamic law.Shariah.Fiqh > KBP173.25 Islamic law and other disciplines or subjects
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Economics
Depositing User: Prof. Dr Norma Md Saad
Date Deposited: 04 Apr 2012 21:54
Last Modified: 04 Apr 2012 21:56
URI: http://irep.iium.edu.my/id/eprint/22990

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