Say you say me: on entrepreneurship education as a differentiation strategy

Abu Samah, Ainon Jauhariah and Omar, Azura (2011) Say you say me: on entrepreneurship education as a differentiation strategy. World Review of Business Research, 1 (1). pp. 132-149. ISSN 1838-3955

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Abstract

This study is built around a Malaysian private university’s quest to differentiate itself using entrepreneurship education in the nation’s competitive higher education industry. Students’ views on Bachelor of Business Administration and Bachelor of Management (Entrepreneurship) are drawn through personal interviews and focus group to answer two main questions; how does entrepreneurship education differ from business education? And how can the university improve its entrepreneurship education? The research uncovered four basic points in which the university’s two programs part ways that is in terms of program content, mode of delivery, lecturers and program outcome. The students interviewed generally perceive Bachelor of Business Management (Entrepreneurship) as a specialized program meant to create business founders whereas Bachelor of Business Administration is seen as a mould for industry-ready worker.

Item Type:	Article (Journal)
Additional Information:	4733-18426
Uncontrolled Keywords:	Business strategy, entrepreneurship education
Subjects:	H Social Sciences > HB Economic Theory > HB3711 Business cycles. Economic fluctuations
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences
Depositing User:	Mrs. Khalida Adibah Mohd. Khalid
Date Deposited:	15 Feb 2012 08:36
Last Modified:	15 Feb 2012 08:36
URI:	http://irep.iium.edu.my/id/eprint/18426

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