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The impact of television programmes on Muslim women dressing: social learning theory

Wok, Saodah (2009) The impact of television programmes on Muslim women dressing: social learning theory. In: Muslim women in contemporary societies: reality and opportunities. IIUM Press, Kuala Lumpur, pp. 77-89. ISBN 9789833855995

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Abstract

Ever since television takes its strike, it has remained the most influential medium among the mass media. It can be considered a credible source of information. The reasons being the full colour, action packed, real actors films make TV seem to be real to the audience. The influence of TV on teenagers, adolescents and youth is widespread. The influence is mainly on their dressing and attire, that is, what they wear and what they use to adorn themselves. It is hoped that Muslim teenagers, adolescents and youths are less likely to be influenced by the fashion trends through TV compared to their counterparts from other religions. Therefore, it is the intent of this study to find out the influence of TV on Muslim women across all ages.

Item Type: Book Chapter
Additional Information: 2899/1466 (fpHQ1170M987I 2009)
Uncontrolled Keywords: Media impact, media influences, urban muslim women, women in Islam, women and socialism, women and religion
Subjects: H Social Sciences > HQ The family. Marriage. Woman
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Islamic Revealed Knowledge and Human Sciences
Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User: Ms Zati Atiqah Mohamad Tanuri
Date Deposited: 16 Aug 2011 12:20
Last Modified: 21 Nov 2014 13:29
URI: http://irep.iium.edu.my/id/eprint/1466

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