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Factor influences selection of Islamic banking: a study on Malaysian customer preferences

Haque, A. K. M. Ahasanul and Osman, Jamil and Ismail, Ahmad Zaki (2009) Factor influences selection of Islamic banking: a study on Malaysian customer preferences. American Journal of Applied Sciences , 6 (5). pp. 922-928. ISSN 1554-3641(O), 1546-9239 (P)

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Abstract

The emergence of strong Islamic movements in last three decades has generated a renewed interest in Islamic economics, especially in Islamic interest free banking. Currently Islamic bank strategically offering high quality products and services to satisfy their customers due to the strong competition, customer expectation for high quality services and rapidly changes of technology. The purpose of this study is to investigate major factors that are reflecting to customers’ perception and satisfaction on Islamic banking. This study hope to analyze and determine the perception, quality of services, availability of services, confidence in bank and social and religious perspective about Islamic banking system. A Logit model is employed to anticipate the effects of the explanatory variables. The analysis confirms the significant positive relationship of quality of services, availability of services, social and religious perspective and confidence in bank with customers’ perception about Islamic bank. These factors are expected to have great role for influencing customer mind. In conclusion, customers can derive a better understanding of the activities that are undertaken by bank and how the way these activities are being dealt with.

Item Type: Article (Journal)
Additional Information: 5056/1366
Uncontrolled Keywords: Factors influences, product choice, customer preferences, Islamic banking
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
H Social Sciences > HG Finance > HG1501 Banking
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences
Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Ms Zati Atiqah Mohamad Tanuri
Date Deposited: 10 Aug 2011 11:54
Last Modified: 15 Jan 2012 08:07
URI: http://irep.iium.edu.my/id/eprint/1366

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