Quantification and applications of identification spheres

Huang, Hung-Shun and Larbani, Moussa and Yu, Po-Lung (2011) Quantification and applications of identification spheres. Human System Management, 31 (2). pp. 97-107. ISSN 0167-2533

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Abstract

Although the concept of identification has been studied and used in many research areas, including psychology, political science, economics, management science, etc., there is no specific quantitative approach. In this article, we propose a quantitative approach to study the identification conception. Specifically, based on the definition of identification sphere of Habitual Domains Theory,we define and explain the concepts of identification function, degree of identification, identification matrices, identification spheres and dis-identification spheres. The quantitative concepts are then applied to formulate the mathematical models of election of a social group leader. The models consider both degree of identification and that of dis-identification. Different models lead to different results, which enrich our thinking about election. We also introduce mathematical programming models, utilizing identification matrices, and thresholds of identification, to find an optimal combination of key members to influence all targets in a social group. The results are important for marketing promotion of a new product, service or that of a new concept.

Item Type:	Article (Journal)
Additional Information:	3917/13482
Uncontrolled Keywords:	Habitual domains, identification sphere, dis-identification sphere, identification function, identification matrices, socialgroup, election of a leader, marketing promotion
Subjects:	H Social Sciences > HB Economic Theory > HB131 Methodology.Mathematical economics. Quantitative methods
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Professor Larbani Moussa
Date Deposited:	08 Jan 2012 16:56
Last Modified:	06 Dec 2012 08:11
URI:	http://irep.iium.edu.my/id/eprint/13482

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