Communication strategies among promoters during MATTA Fair 2025

Mohamad Isa, Abdul Azim and Hashimee, Muhammad and Abdul Rashid, Khadijah Khalilah and Nordin, Fitri Nurul 'Ain and Hazeman, Muhammad Nursafwan and Zakiyah, Fitri (2025) Communication strategies among promoters during MATTA Fair 2025. International Journal of Research and Innovation in Social Science (IJRISS), 9 (22). pp. 427-435. ISSN 2454-6186

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Abstract

Communication is a crucial strategy in promoting products and packages. The aim of this research is to discover the different types of communication strategies used by promoters during MATTA Fair 2025. Different communication strategies are performed by tour package promoters when engaging with local customers who love travelling from diverse backgrounds and preferences. Specific circumstances also evoke the kinds of communication employed when encountering scenarios that trigger some suitable strategies. This study uses a qualitative research method based on observations conducted at MITEC, Kuala Lumpur during MATTA Fair 2025. The findings from this study are expected to help tour package promoters increase sales through appropriate types of communication according to the background of tourists.

Item Type:	Article (Journal)
Uncontrolled Keywords:	communication, promoters, strategies
Subjects:	L Education > L Education (General) P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Education > Department of Language & Literacy Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Arabic Language and Literature
Depositing User:	Dr Khadijah Khalilah Abdul Rashid
Date Deposited:	13 Dec 2025 00:10
Last Modified:	13 Dec 2025 00:10
Queue Number:	2025-12-Q905
URI:	http://irep.iium.edu.my/id/eprint/125812

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