Firdausi, Fitrah Safarina and Ahmad, Anis Najiha and Abdul Latif, Samshul Amry (2025) Muslim-friendly tourism in non-Muslim majority destinations: a review of Bali Island. Halalsphere, 5 (2). pp. 80-91. E-ISSN 2773-6040
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Abstract
The global rise in Muslim tourists has prompted the international tourism industry to prioritise Muslim-friendly services and amenities. Bali, as a world-renowned tourist destination, faces a unique challenge in balancing its predominantly Hindu cultural identity with the growing expectations of Muslim travellers, particularly about religiously appropriate services. This study investigates the potential, challenges, and strategic approaches to implementing Muslim-friendly tourism in Bali. A narrative review methodology was employed, utilising secondary data from academic literature, industry reports, statistical sources, and documents highlighting current trends in Muslim-friendly tourism. The findings reveal that Bali offers supportive infrastructure, business interest, and several Muslim-friendly facilities, including prayer spaces, hotels, and halal food options. However, challenges persist, such as limited halal-certified establishments, local cultural resistance, and unclear regulatory frameworks. The study concludes that developing inclusive Muslim-friendly tourism in Bali requires a culturally adaptive approach, clear standards, and active stakeholder collaboration
| Item Type: | Article (Journal) |
|---|---|
| Uncontrolled Keywords: | Muslim-Friendly Tourism, Halal services, Bali, Halal certification, Tourism challenges |
| Subjects: | BPN Islamic art and architecture > BPN87 Muslim friendly and halal services |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | International Institute for Halal Research and Training (INHART) Kulliyyah of Sustainable Tourism and Contemporary Languages |
| Depositing User: | Dr Anis Najiha Ahmad |
| Date Deposited: | 09 Dec 2025 17:35 |
| Last Modified: | 09 Dec 2025 17:35 |
| Queue Number: | 2025-12-Q534 |
| URI: | http://irep.iium.edu.my/id/eprint/125182 |
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