Creative gift workshop as a platform for entrepreneural empowerment

Abdul Rahman, Julaila and Mansor, Mazlina and Raja Abdul Rahman, Raja Intan Suhaylah and Syed kamaruzaman, Sharifah Tahirah and Ab Jalil, Nurlelawati and Syed Khuzzan, Sharifah Mazlina (2025) Creative gift workshop as a platform for entrepreneural empowerment. Journal of Architecture, Planning and Construction Management (JAPCM), 15 (2). pp. 202-210. ISSN 2231-9514 E-ISSN 2462-2222

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Abstract

This study adopted a practice-based qualitative approach to explore creative gift-making as a platform for skill development and entrepreneurial empowerment. The problem addressed is the lack of structured, hands-on platforms that embed entrepreneurial values within university students’ learning experiences.A total of 22 undergraduate students from different kulliyyahs at IIUM Gombak, Selangor, participated in a creative gifting workshop focusing on chocolate and flower arrangements in gift boxes. The objectives were: (1) to document the step-by-step process of creative gift-making, (2) to evaluate students’ achievement and progress throughout the activity, and(3) to identify students’ feedback and reflections.The research employed three methods: 1) photo documentation of each stage, 2) trainer-led observation and 3) a student feedback survey. The triangulated method provided a holistic understanding of the workshop’s effectiveness in enhancing technical skills,creativity, and entrepreneurial readiness through practice-based learning. This study demonstrates the potential of creative gifting workshops as a replicable model for entrepreneurship education and student empowerment in higher learning institutions.

Item Type:	Article (Journal)
Additional Information:	7135/125161
Uncontrolled Keywords:	Creative gifting, gift arrangement, entrepreneurship, Practice-based learning
Subjects:	H Social Sciences > H Social Sciences (General) N Fine Arts > NK Decorative arts Applied arts Decoration and ornament
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Architecture and Environmental Design > Department of Applied Arts and Design
Depositing User:	Julaila Abdul Rahman
Date Deposited:	04 Dec 2025 15:07
Last Modified:	04 Dec 2025 15:07
Queue Number:	2025-12-Q524
URI:	http://irep.iium.edu.my/id/eprint/125161

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