The impact of business analytics on sales strategy effectiveness: evidence from malaysian companies

Maiddin, Siti Nurafiqah Amalina and Mohd Nor, Mohd Iqbal Haqim and Basir Khan, Mohammed Reyasudin and Magnadi, Rizal Hari and Nahid, Md. Mehzabul Hoque and Zainuddin, Ahmad Anwar (2025) The impact of business analytics on sales strategy effectiveness: evidence from malaysian companies. Journal of Advanced Research Design, 142 (1). pp. 1-10. E-ISSN 2289-7984

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Item Type:	Article (Journal)
Subjects:	T Technology > T Technology (General) > T173.2 Technological change
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Computer Science Kulliyyah of Information and Communication Technology > Department of Computer Science
Depositing User:	Ts.Dr. Ahmad Anwar Zainuddin
Date Deposited:	05 Dec 2025 09:48
Last Modified:	05 Dec 2025 09:48
Queue Number:	2025-11-Q369
URI:	http://irep.iium.edu.my/id/eprint/124957

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