UTBloom: simpur

Sukindar, Nor Aiman and Haji Zaini, Siti Noor Khafizah and Awang Haji Zohari, Siti Noor Aisyah (2025) UTBloom: simpur. Semarak International Journal of Creative Art and Design, 4 (1). pp. 38-51. ISSN 3083-8584

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Abstract

Functional sculpture is the combination of both practical application and aesthetic value in the sculpture. To design a concept of functional sculpture that represents Universiti Teknologi Brunei’s values, School of Design (Sde) ethos, and Melayu Islam Beraja (MIB) requires extensive research and analysis on the subject itself. A survey was also conducted to gather public feedback and opinion regarding the functional sculpture for UTB’s Sde. The design evaluation of the Pugh Methods and House of Quality (HoQ) was used to select the final concept and guide development. The outcome of the final design of UTB’s SDe functional sculpture is a combination of the semiotic symbolism of UTB’s SDe and Brunei’s national flower, Simpur, which is named UTBloom: Simpur

Item Type:	Article (Journal)
Uncontrolled Keywords:	Functional sculpture; Melayu Islam Beraja (MIB); House of Quality (HoQ); Pugh Method; Brunei heritage; UTBloom
Subjects:	BPN Islamic art and architecture > BPN208.2 Decorative arts. Decoration and ornament. Sustainable design
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Engineering > Department of Manufacturing and Materials Engineering Kulliyyah of Engineering
Depositing User:	Dr NOR AIMAN SUKINDAR
Date Deposited:	04 Jul 2025 10:36
Last Modified:	04 Jul 2025 10:36
URI:	http://irep.iium.edu.my/id/eprint/121870

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