Trust and loyalty in Halal-friendly hospitality: religious dimensions and perceived value among Muslim tourists

Akbar, Mohamed Aslam and Mohamed Yousoof, Farida Bhanu (2025) Trust and loyalty in Halal-friendly hospitality: religious dimensions and perceived value among Muslim tourists. In: Innovations in Muslim-Friendly Tourism: Emerging Solutions and Best Practices. KSTCL Press, Pagoh, Johor, Malaysia, pp. 93-102. ISBN 9789672771302

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Abstract

Halal-friendly hospitality, deeply rooted in Qur’anic and Prophetic traditions, extends beyond providing Halal-compliant food and accommodations to encompass a religious and culturally sensitive approach to guest services. This study explores the interplay between the religious dimensions of Halal-friendly hospitality and the perceived value it adds to the travel experience of Malaysian Muslim tourists. Utilizing data from 300 local Muslim travelers in Malaysia, the research examines how the religious and spiritual components of Halal hospitality, alongside traditional push and pull factors, influence tourists' trust and loyalty. The findings reveal that Halal-friendly practices significantly contribute to fostering a sense of trust, enhancing perceived value, and ultimately increasing destination loyalty. Moreover, the study highlights the role of trust as a key mediator, linking Halal hospitality services to revisit intention. These insights underscore the strategic importance of integrating religious values with Halal standards in hospitality, offering practical guidance for providers aiming to align their services with the spiritual and cultural expectations of Muslim tourists. This study contributes to a deeper understanding of the religious dimensions in Halal tourism, paving the way for more sustainable and culturally inclusive hospitality practices.

Item Type:	Book Chapter
Subjects:	BPG Islamic geography > BPG87 Islamic tourism. Halal issues G Geography. Anthropology. Recreation > G Geography (General) > G156.5.S87 Sustainable tourism
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Economics
Depositing User:	Dr Mohamed Aslam Akbar
Date Deposited:	23 May 2025 15:42
Last Modified:	23 May 2025 15:48
URI:	http://irep.iium.edu.my/id/eprint/121169

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