Mohd Mohadis, Hazwani and Mohamad Puad, Noor Hazwani and Rahim, Nurul Amirah and Ahmad Firdaus, Khadijah Hanis and Sayedi, Nawda (2020) Designing a persuasive application for behaviour change with children: a design thinking approach. Journal of Marketing and Information System (JMIS), 2 (2). pp. 1-7. ISSN 2664-7990
|
PDF
- Published Version
Download (418kB) | Preview |
Abstract
Persuasive technology is a technology that is designed deliberately to change user behaviour without coercion and deception. This study demonstrates the design of a persuasive mobile application aiming to encourage children below 12 years old to take care of their teeth and increase their awareness towards the importance of dental care. We applied a design thinking approach which comprised of five different phases: empathize, define, ideate, prototype, and test. A total of 13 children participated in this study. The findings show that children found that the application informs them how to brush their teeth properly and increases their awareness about the importance of dental care. This indicates that the design thinking approach is indeed useful for the designer to design a persuasive application aiming to change children’s behaviour
| Item Type: | Article (Journal) |
|---|---|
| Uncontrolled Keywords: | persuasive technology, behaviour change, design thinking, children, mobile application, dental care |
| Subjects: | H Social Sciences > H Social Sciences (General) > H61.8 Communication of information T Technology > T Technology (General) > T55.4 Industrial engineering.Management engineering. > T58.5 Information technology |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System |
| Depositing User: | Dr Hazwani Mohd Mohadis |
| Date Deposited: | 20 May 2025 11:38 |
| Last Modified: | 20 May 2025 11:38 |
| URI: | http://irep.iium.edu.my/id/eprint/121062 |
Actions (login required)
 |
View Item |
Download Statistics
Download Statistics