Seniman bernyala: digitizing and experimenting the motif of artworks for immersive experience: Syed Ahmad Jamal

Noorizam, Nurkhairiah Sabrina and Ab. Jalil, Nurlelawati and Mohd Din, Shamzani Affendy (2024) Seniman bernyala: digitizing and experimenting the motif of artworks for immersive experience: Syed Ahmad Jamal. Design Ideal Journal, 6 (2). pp. 40-45. E-ISSN 2735-1785

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Abstract

As the world adjusted to the new normal following the pandemic, the art and culture industry, particularly museums and galleries, transformed its approaches to preserving and showcasing artworks. This study focuses on methods for digitizing the works of renowned local artist Syed Ahmad Jamal, with the goal of creating an immersive exhibition to ensure the long-term preservation and sustainability of his art. The study aims to preserve the artworks of local artists by digitizing them in a way that faithfully reflects their intended meanings and philosophies. These digital adaptations were then incorporated into an immersive art exhibition. To achieve this, data was collected through an analysis of selected case studies from both local and international immersive exhibitions and galleries. Additionally, a semistructured interview was conducted with a senior member of the Galeri PETRONAS Art Collection Management Team, who brought over 30 years of experience in curating exhibitions. The collected data was analysed to inform the development of the final output: an immersive exhibition titled Seniman Bernyala. This exhibition featured a mini-immersive theater and a video presentation, showcasing animated, digitized versions of Syed Ahmad Jamal’s artworks.

Item Type:	Article (Journal)
Uncontrolled Keywords:	digitizing, Immersive Exhibition, Syed Ahmad Jamal
Subjects:	N Fine Arts > N Visual arts (General) For photography, see TR > N400 Art museums, galleries, etc. N Fine Arts > N Visual arts (General) For photography, see TR > N8554 Examination and conservation of works of art
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Architecture and Environmental Design Kulliyyah of Architecture and Environmental Design > Department of Applied Arts and Design
Depositing User:	Dr Shamzani Affendy Mohd Din
Date Deposited:	18 Feb 2025 11:17
Last Modified:	18 Feb 2025 11:19
URI:	http://irep.iium.edu.my/id/eprint/119699

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