Unveiling deception: exploring cues in Islamic website text and design through user perspective

Ahmed, Fatima and S Abd Aziz, Madihah and Rashid, Noor Asiah and Salleh, Noor Afzan and Rashid, Zulfahmi (2024) Unveiling deception: exploring cues in Islamic website text and design through user perspective. Pakistan Journal of Life and Social Sciences, 22 (1). pp. 20600-20619. ISSN 1727-4915 E-ISSN 2221-7630

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Abstract

Disseminating Islamic knowledge in various ways. However, some websites present deceptive interpretations of true Islamic teachings. Despite the plethora of I-webs, there was no standard foundation or benchmark to identify these deceptive websites. Therefore, this study delves into the intricate realm of Islamic website text and design, seeking to uncover cues indicative of deception as perceived by users through the administration of a comprehensive questionnaire. The questionnaire factors were developed based on previous literature. The questionnaire was initially tested through a pilot study and later validated by experts to ensure its reliability and effectiveness. This study employed a quantitative approach, utilizing a quasi-experimental design. Data were gathered from 257 participants representing the Muslim population. The study has employed descriptive statistics and Exploratory Factor Analysis (EFA) techniques. The questionnaire contained nine confirmed themes with 43 items, which were: Lack of Authority and Accuracy, Lack of Legitimacy, Lack of Objectivity, Linguistic Cues, Poor and Inconsistent Design, Lack of Currency and Update, Unclear Navigation Hierarchy, Lack of Readability and Legibility, and Improper Use of Symbols and Islamic Identity. The analysis of responses revealed that participants are sensitive to deception in I-web. I-webs containing the tested measures were more likely to be perceived as deceptive. This study advances users' understanding and provides actionable guidance for enhancing the truthfulness and authenticity of online Islamic website content and design.

Item Type:	Article (Journal)
Additional Information:	3815/119382
Uncontrolled Keywords:	Cues, Deception, Islamic Website, Text, Design, User-Perspective
Subjects:	T Technology > T Technology (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology
Depositing User:	Dr Madihah Sheikh Abdul Aziz
Date Deposited:	13 Feb 2025 10:34
Last Modified:	13 Feb 2025 10:35
URI:	http://irep.iium.edu.my/id/eprint/119382

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