An investigation of tourist satisfaction in Malaysia cultural museum: indoor space experience

Ab Rahman, Syakir Amir and Abdullah, Alias and Mohamad Zaki, Muhammad Irham and Abu Bakar, Aisyah and Abdul Majid, Noor Hanita (2025) An investigation of tourist satisfaction in Malaysia cultural museum: indoor space experience. Planning Malaysia, 23 (1). pp. 303-318. ISSN 1675-6215 E-ISSN 0128-0945

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Abstract

Cultural tourism is an expanding sector of the global travel industry, with tourists seeking genuine and immersive experiences that connect them to the cultural heritage of the region. Malaysia’s cultural museums enable visitors to learn about the country’s diverse ethnic groups, religious practices, historical events, and artistic accomplishments. This proposed study aims to fill the existing research gap by conducting a comprehensive evaluation of tourist behavior in Malaysia’s cultural museums. The research employs a quantitative method by collecting data through surveys from 381 respondents. The statements in the survey embody various elements, including education, escape, aesthetics, and entertainment. The results indicate that the aesthetic element is the most valued by the respondents during their visit, while the escape element is the least valued. The majority of the respondents belong to a younger age group, which tends to appreciate aesthetics the most. Almost one-third of the respondents visited the museum for work-related reasons, which explains why the escape element was the least appreciated. Historically, museums have evolved over time, with the earliest known as “Cabinets of Curiosities” in the 1500s. Existing museums can begin to incorporate other attractions or offer more activities to make the visit more engaging and enjoyable for visitors.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Cultural museum, tourist behavior, tourist satisfaction, experience economy
Subjects:	BPH Islamic Economics > BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development G Geography. Anthropology. Recreation > G Geography (General) G Geography. Anthropology. Recreation > G Geography (General) > G156.5.S87 Sustainable tourism H Social Sciences > HT Communities. Classes. Races > HT101 Urban groups. The city. Urban sociology N Fine Arts > NA Architecture > NA9000 Aesthetics of cities. City planning and beautifying N Fine Arts > NA Architecture > NA9000 Aesthetics of cities. City planning and beautifying > NA9080 Urban planners
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Architecture and Environmental Design Kulliyyah of Architecture and Environmental Design > Department of Urban & Regional Planning
Depositing User:	Dr. Syakir Amir Ab. Rahman
Date Deposited:	12 Feb 2025 14:57
Last Modified:	12 Feb 2025 14:57
URI:	http://irep.iium.edu.my/id/eprint/119325

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