Evaluating the effectiveness of physical and online awareness campaigns in enhancing understanding of speech and language delays among university students

Jaffer, Usman and Wong, Desmond Kim Fei and Faizul, Farah Hani and Rahmat, Rabiatul Adawiyah and Mohd Fuad, Nurul Nabilah and Mohd Azemi, Nurul Puteri Hidayah and Amir Hamzah, Ulya Mufidah and Che Mohd Nassir, Che Mohd Nasril and Ahmed, Mohamed Ayaaz and Ahmad H.Osman, Rahmah (2024) Evaluating the effectiveness of physical and online awareness campaigns in enhancing understanding of speech and language delays among university students. nternational Journal of Education, Psychology and Counselling (IJEPC), 9 (56). pp. 1098-1113. E-ISSN 0128-164X

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Abstract

This study assesses the effectiveness of physical and online awareness campaigns in increasing understanding of speech and language delays within the International Islamic University Malaysia (IIUM) community. Utilizing a quasi-experimental design, 35 IIUM students participated in an intervention comprising social media engagement and an exhibition-like physical campaign. Pre-test and post-test surveys measured the level of understanding, revealing a significant increase in comprehension (pre-test M=20.3, post-test M=32.0, t(34)=8.74, p<.001). Thematic analysis of participant feedback identified key themes including learning outcomes, quality of information, misconception reduction, presentation quality, and overall positive experience. Findings align with existing literature, demonstrating that well-designed awareness campaigns effectively enhance knowledge and reduce stigma associated with speech and language delays. However, limitations such as a small sample size and lack of validated measurement tools suggest the need for further research. This study underscores the importance of multifaceted awareness strategies in promoting early diagnosis and intervention, ultimately contributing to improved developmental outcomes for affected children

Item Type:	Article (Journal)
Uncontrolled Keywords:	Awareness Campaigns, Community Engagement, Health Literacy, Social Media Campaigns, Speech and Language Delay
Subjects:	B Philosophy. Psychology. Religion > BF Psychology R Medicine > RC Internal medicine > RC321 Neuroscience. Biological psychiatry. Neuropsychiatry
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Arabic Language and Literature Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Psychology
Depositing User:	Dr Usman Jaffer
Date Deposited:	27 Jan 2025 10:41
Last Modified:	27 Jan 2025 10:41
URI:	http://irep.iium.edu.my/id/eprint/118831

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