Farming into the future: rebranding agriculture for Malaysia’s youth

Ahmad, Anis Najiha and Al-saari, Nurhidayu (2024) Farming into the future: rebranding agriculture for Malaysia’s youth. @AGROBiz, May-June. pp. 22-23.

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Abstract

THE RISE of the gig economy connotes a significant shift in employment preferences among today’s youth, indicating a move away from traditional office jobs towards more dynamic and flexible work arrangements. This trend highlights a growing desire for autonomy and diverse experiences among young individuals. In this evolving landscape, the modern agriculture industry holds a unique opportunity to appeal to this demographic by showcasing the autonomy, innovation, and sustainability inherent in modern farming practices. Moreover, amidst economic uncertainties catalysed by crises like regional wars that disrupt supply chains, framing farming as a lucrative business opportunity can strike a chord with the youth.

Item Type:	Article (Magazine)
Additional Information:	8891/118115
Uncontrolled Keywords:	farming, agriculture, youth, Malaysia
Subjects:	S Agriculture > S Agriculture (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	International Institute for Halal Research and Training (INHART)
Depositing User:	Dr Anis Najiha Ahmad
Date Deposited:	04 Jan 2025 23:00
Last Modified:	04 Jan 2025 23:00
URI:	http://irep.iium.edu.my/id/eprint/118115

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