Ramdzan Ali, Al Amirul Eimer and Mohd Basari, Shahrul Nizam and Abdullah, Nur Nabilah and Ramli, Mohd Safwan and Ayob, Nur Hidayah and Yaacob, Noor Junaini Arwin
(2024)
Exploring the Nexus between Social Media and Online Shopping: A Malaysian Consumer Perspective with an Emphasis on Islamic Ethics.
International Journal of Academic Research in Business and Social Sciences, 14 (8).
pp. 3379-3392.
E-ISSN 2222-6990
Abstract
This research investigates the influence of social media dynamics on the online purchase intentions of Malaysian consumers, employing the Theory of Planned Behavior. It examines the relationship between social media attributes such as community sense, usefulness, openness, participation, and accessibility, and the propensity to make online purchases. Through a comprehensive Pearson Correlation analysis, the study identifies a strong positive
correlation between these social media characteristics and purchase intentions. Additionally, the research highlights the significant impact of attitude, particularly when shaped by Islamic ethics, on purchasing decisions. The findings suggest that optimizing specific social media elements can enhance consumer engagement and conversion rates in Malaysia, while also enriching theoretical discussions by integrating cultural and ethical dimensions into models of online consumer behavior (Ranawi et al., 2019; Peña-García et al., 2020).
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