Bridging the gap: a researcher’s journey from traditional qualitative methods to tech-driven insights

Lee, Khuan and Jamil, Nurul Akma and Abdul Rashid, Nor'ain and Muda, Siti Mariam (2024) Bridging the gap: a researcher’s journey from traditional qualitative methods to tech-driven insights. Jurnal Ilmiah Teknologi Sistem Informasi, 5 (4). pp. 193-198. ISSN 2722-4619 E-ISSN 2722-4600

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Abstract

The integration of technology into qualitative research has introduced transformative opportunities and challenges, prompting researchers to evaluate traditional methods against technology-based approaches. This article examines the strengths, limitations,and effectiveness of these methods, focusing on participant recruitment, interview conduction, and transcription processes. Drawing on researchers’ experiences from two qualitative projects involving breastfeeding mothers, this article compares traditional face-to-face interviews with online methods using platforms such as Zoom and Facebook. The findings reveal that while face-to-face interviews enable deeper interaction and contextual insights, they are logistically demanding and time-intensive. In contrast, technology-based methods enhance accessibility and efficiency, particularly for dispersed populations, yet may compromise non-verbal cues and transcription accuracy. Automated transcription tools, though time-saving, often fail to capture linguistic nuances, requiring manual verification for rigorous analysis. This article concludes that a hybrid approach leveraging the strengths of both methods ensures comprehensive data collection. Best practices for using technology in qualitative research are proposed to ensure the richness and contextual depth of the data while leveraging the benefits of modern tools.

Item Type:	Article (Journal)
Uncontrolled Keywords:	qualitative research; technology; social media; data collection
Subjects:	R Medicine > RT Nursing R Medicine > RT Nursing > RT24 Nursing writing R Medicine > RT Nursing > RT50.5 Computer applications. Nursing informatics R Medicine > RT Nursing > RT89 Specialities in nursing
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Nursing > Department of Special Care Nursing Kulliyyah of Nursing Kulliyyah of Nursing > Department of Critical Care Nursing
Depositing User:	Sr Nurul Akma Jamil
Date Deposited:	02 Jan 2025 10:27
Last Modified:	02 Jan 2025 10:27
URI:	http://irep.iium.edu.my/id/eprint/117492

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