Redzuan, Nur Harena and Shaharuddin, Siti Saffa
(2024)
Resilience and Balance: A Journey Through Woman Entrepreneurship and Family Values.
In: International Case Study Congress (ICSC 2024), 19-21 August 2024, Raia Hotel & Convention Centre Alor Setar, Kedah.
Abstract
Khadeejah's entrepreneurial journey as the owner of the Café Western Cruise in Jitra, Kedah, is a testament to her adaptability, strategic vision, and commitment to her values. Originating from Langkawi, Kedah, she migrated to Jitra seeking opportunities, which led her to transition from running
a laundry business to opening a café alongside maintaining a boutique. Her business acumen was evident early on as she expanded her initial laundry venture to include a boutique, eventually transitioning the space into a café due to its success. This strategic was not without its challenges,
including managing the slow transition during the pandemic and use micro finance funds to renovate and expand the café. Despite opportunities for further expansion, Khadeejah has been cautious, prioritizing her family, business, and Islamic values over business growth. She emphasizes the importance of maintaining personal boundaries and commitments, even if it means limiting her business's expansion. Khadeejah has fostered a family-oriented work environment, valuing loyalty and professionalism among her staff, and has managed to navigate the challenges of costs and pricing in the
F&B industry, and the same time serving her the financial commitment. Her approach to business reflects a balance between ambition and personal values, aiming for sustainable growth without compromising Islamic values, her principles and family's welfare.
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