Media use and preferences among urban residents: a study in Kuala Lumpur

Ahmad, Zeti Azreen and Syed Abdullah Idid, Syed Arabi and Talib, Aesyah (2023) Media use and preferences among urban residents: a study in Kuala Lumpur. In: 29th AMIC Annual Conference, 28-30 September, Bandung, Indonesia.

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Abstract

This research is part of the Kuala Lumpur research project that specifically examine the media use in an urban setting. Kuala Lumpur is the capital and the biggest city in Malaysia, with a population of 1.9 million residents. At present, there has been no specific study on media use among the residents of the capital city. Research examining media use is concerned with the type of media audience members use for information. The study on the residents of Kuala Lumpur, investigates the type of media used for news and disaster information. It also seeks to examine the perceived trust in information received from the media. A total of 1,078 respondents were interviewed face-to-face from the 11 parliamentary constituencies that form Kuala Lumpur from July to September 2022. In the present study, the respondents were asked to indicate the frequency of their media usage of the 10 listed media during the past week. The measurement scale used was from 0- did not use, 1- a day to 7- as daily used. The media include television, radio, newspapers, online news portal, Twitter, Facebook, WhatsApp, Instagram, TikTok, and Telegram. The residents were also asked about their sources of information to access news and issues related to crisis or disaster. The final variable of interest covered by the study was the trust in information received from different type of media. The findings of the study revealed that the residents were highly critical of the media due to their low media usage. TV continues to surpass its other traditional media counterparts; radio and newspaper in terms of daily usage for news. The social media messaging; WhatsApp has been predominantly used as compared to other social media platforms and microblogging; Twitter now known as X. The urban dwellers continue to depend on TV and WhatsApp for information related to disaster. However, they exhibit relatively low trust towards information received from all media type but place a higher trust in information received from friends/family members (83%) and community (80%).

Item Type:	Proceeding Paper (Slide Presentation)
Uncontrolled Keywords:	traditional media, Kuala Lumpur, trust, urban, social media
Subjects:	H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User:	Dr Zeti Azren Ahmad
Date Deposited:	19 Sep 2024 11:38
Last Modified:	19 Sep 2024 12:32
URI:	http://irep.iium.edu.my/id/eprint/114465

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