Youth and halal tourism research

Md Sawari, Siti Salwa, ed. (2024) Youth and halal tourism research. KSTCL Press, Muar, Johor.

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Abstract

This book has been crafted through the collaborative efforts of several national and international universities, including International Islamic University Malaysia, Universiti Malaya, Universiti Putra Malaysia, Universiti Teknologi Malaysia, Universiti Sains Islam Malaysia and Universiti Teknologi MARA. International collaborators include Universitas Muhammadiyah Sukarta, Indonesia; Sakarya University of Applied Sciences, Türkiye; Universitas Islam Negeri Yogyakarta and Universitas Islam Sultan Agung (UNISSULA), Indonesia. The book aims to provide valuable insights into current research on youth and Halal tourism, showcasing empirical trends in this field. It examines a diverse array of topics, including the demand for Halal tourism among youth, their travel intentions, satisfaction with Halal food and Muslim-friendly amenities, and preferences for Islamic tourism experiences. Readers will gain a thorough understanding of the evolving dynamics of Halal tourism and its appeal to younger generations. Chapter I: Demand for the Halal Market Among the Young Generation In an era where the preferences of the younger generation are increasingly shaping market trends, understanding the demand for halal products becomes essential. This chapter delves into the key aspects of the halal market—Shariah-compliant hotels, halal food and beverages, and Shariah-compliant healthcare services—and their influence on the purchasing intentions of Malaysia's youth. By examining these factors through a quantitative approach, the study highlights how these elements cater to the specific needs and values of young consumers. The insights provided here are crucial for stakeholders in Islamic tourism and related sectors aiming to align their offerings with the evolving expectations of a new generation. Chapter II: An Overview of Halal Foods in The Economy With a growing Muslim population, the significance of halal food in the economic landscape cannot be overstated. This chapter offers a comprehensive review of the awareness and economic impact of halal food in Malaysia. By examining the role of JAKIM's certification and the preferences of both Muslim and non-Muslim consumers, this study underscores the importance of halal products in the broader economic context. The analysis of recent data highlights the growing consumer confidence in halal food and its implications for the market, providing a foundation for future research and industry practices. Chapter III: Youth Travelers’ Intention in Selecting Muslim-Friendly Tourism Understanding what drives youth travelers to choose Muslim-friendly tourism destinations is crucial for industry stakeholders. This chapter investigates the major factors influencing youth intentions in selecting Muslim-friendly tourism options, with a focus on perceived behavioral control, religiosity, and subjective norms. Through rigorous statistical analysis, the study uncovers the primary motivators and barriers faced by young travelers, offering actionable insights for developing tourism products that align with their preferences and expectations. The findings have significant implications for enhancing the appeal of Muslim-friendly destinations to a younger audience. Chapter IV: A New Face of Tourism: Understanding Preference of Generation Z in Islamic Tourism As Generation Z emerges as a dominant force in the tourism industry, understanding their preferences for Islamic tourism becomes increasingly important. This chapter explores the attributes that Generation Z values in Islamic destinations, revealing their inclinations towards safety and specific expectations regarding religious amenities. By analyzing data collected through online surveys and sophisticated statistical tools, this chapter provides valuable insights for tourism providers looking to cater to the distinct needs and desires of this demographic. The findings are instrumental in designing travel experiences that resonate with the values and expectations of today’s youth. Chapter V: Islamic Tourism: Muslim Youth Experience and Satisfaction with Halal Foods in Penang The satisfaction of Muslim youth with halal food offerings at tourist destinations is a key factor in their overall travel experience. This chapter examines how Muslim youth perceive and experience halal food in Penang’s tourism sector. By analyzing survey data, the study provides insights into the relationship between food experience and satisfaction, offering valuable recommendations for improving halal food services. The results highlight how enhancing food quality and adherence to halal standards can influence tourists' likelihood to revisit and their overall satisfaction with their travel experience. Chapter VI: Youth Insights and Preferences In Religious and Spiritual Tourism As spiritual tourism gains traction, understanding the preferences and knowledge of Malaysian youth regarding religious and spiritual tourism becomes essential. This chapter explores the insights and demands of young Malaysians in this growing sector, revealing their awareness of spiritual activities and the characteristics they seek in spiritual tourism experiences. The findings underscore the importance of integrating spiritual elements into tourism offerings to meet the evolving needs of young travelers. This research lays the groundwork for further exploration and development in the field of spiritual tourism. Chapter VII: Analyzing Cognitive and Affective Responses in Virtual Reality Tourism with a Special Focus on Mosque Visits Among Generation Y Virtual reality (VR) is revolutionizing the way tourists experience destinations, including religious sites like mosques. This chapter investigates the cognitive and affective responses of Generation Y to virtual reality mosque tours. By analyzing data from VR experiences, the study highlights how immersive technology can enhance engagement and learning about mosque destinations. The findings suggest that VR can significantly enrich the tourism experience, providing new opportunities for engagement and interest in religious tourism among younger audiences. Chapter VIII: Young Backpackers’ Satisfaction Towards Islamic Attributes of Destination Young backpackers are a unique segment of the tourism market, often seeking destinations that align with their values and preferences. This chapter examines their satisfaction with the Islamic attributes of various destinations, highlighting the importance of these features in shaping their travel experiences. Through quantitative analysis, the study reveals high levels of satisfaction among young backpackers, emphasizing the need for destination managers to continue enhancing Islamic attributes to attract and retain this demographic. The findings offer practical insights for improving the backpacker experience and fostering repeat visits. In sum, this book was written by academics for researchers, advanced undergraduates students, and other scholars; as it provides a research on various relevant topics in Halal Tourism.

Item Type:	Book
Uncontrolled Keywords:	Halal Tourism
Subjects:	BPG Islamic geography > BPG80 Islam and tourism. Sustainable tourism BPG Islamic geography > BPG87 Islamic tourism. Halal issues
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Sustainable Tourism and Contemporary Languages
Depositing User:	Dr Siti Salwa Md Sawari
Date Deposited:	30 Aug 2024 12:07
Last Modified:	30 Aug 2024 12:07
URI:	http://irep.iium.edu.my/id/eprint/114139

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