Framing themes of palm oil in Google images English-Language advertisements

Abdul Latif @ Bapoo, Lilisuriani and Mohd Radzi, Muhammad 'Izzat (2024) Framing themes of palm oil in Google images English-Language advertisements. Journal of Ecohumanism. E-ISSN 2752-6801

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Abstract

The need to analyse the framing themes used for palm oil in a language largely used by business professionals which is English, is a response to the implementation of RED II and other related policy changes that have affected the palm oil industry since 2018. This study examines the framing themes employed in English-language palm oil advertisements post-2018, sourced from Google Images, utilising a content analysis approach. The study aims to investigate the framing themes employed in English-language palm oil advertisements sourced from Google Image Findings reveal that there are positive and negative framings used, influenced by geopolitical factors. The study contributes to our understanding of how palm oil and palm oil industry are portrayed in advertisements, offering valuable insights for policymakers, communication strategists, and researchers interested in the societal and environmental implications of this pivotal economic pillar of South-East Asian countries.

Item Type:	Article (Journal)
Uncontrolled Keywords:	positive and negative framing, palm oil, advertisement
Subjects:	H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Sustainable Tourism and Contemporary Languages
Depositing User:	Dr Lilisuriani Latif
Date Deposited:	04 Aug 2024 09:16
Last Modified:	05 Aug 2024 09:38
URI:	http://irep.iium.edu.my/id/eprint/113664

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