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The effect of sampling on young Malaysian children's food preference

Dahari, Zainurin (2010) The effect of sampling on young Malaysian children's food preference. In: EuroMed Academy of Business. Conference (3rd : 2010 : Nicosia, Cyprus), 4-5 Nov. 2010, Nicosia, Cyprus.

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Abstract

The objectives of this research are to determine the awareness of sample the young Malaysian children, identifying the preferred sample and determining the effect of sample on young Malaysian children's food preferences. Interview and experimentation have been used to collect the data. The samples were young Malaysian children aged five to six. The important findings were young Malaysian children being more attracted to the product offered with sample compared without sample. Food sample would be the most favorable choice among the young Malaysian children and it can be related to availability of attractive sample. The findings will open up a new dimension on the possibility of influencing young Malaysian children to purchase healthier food using sample.

Item Type: Conference or Workshop Item (Full Paper)
Additional Information: 4133/11271
Uncontrolled Keywords: sampling, children, food preference
Subjects: H Social Sciences > H Social Sciences (General)
T Technology > TX Home economics > TX341 Nutrition. Foods and food supply
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Zainurin Dahari
Date Deposited: 20 Dec 2011 20:53
Last Modified: 21 Dec 2011 19:23
URI: http://irep.iium.edu.my/id/eprint/11271

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