Exploring user experience and emotion during Open Distance Learning among university students

Nasruddin, Zan Asma and Aida Wati, Zainal Abidin and Nor Hapiza, Mohd Ariffin and Mohd Khairul Azmi, Hassan and Rahmah, Mokhtar (2024) Exploring user experience and emotion during Open Distance Learning among university students. In: Proceedings of the 9th International Conference on Marketing and Retailing (INCOMaR 2023), 1-2 March 2023, Kota Kinabalu, Sabah.

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Abstract

During the COVID-19 pandemic, schools and universities in the affected countries were shut down to combat the spread of the virus. Institutes of higher learning have no choice but to use open distance learning (ODL) to stay in business. A pilot study to test the reliability of the survey instrument was conducted among 100 students from Universiti Teknologi MARA in order to assess the students' user experience and emotions towards ODL platform features. The instrument comprises two parts: a 27-item questionnaire measuring user experience and a 48-item questionnaire measuring user emotions. The user experience was evaluated based on four factors: the usefulness, desirability, accessibility, and usability of the ODL platform's features and functions. The instrument's alpha values for all 27 items measuring user experience and all 48 items measuring user emotions were 0.954 and 0.963, respectively. Consequently, the usability, desirability, and younger age of students contribute to the user experience. Usability has the highest correlation with user experience, while usefulness has the lowest correlation, albeit still significant.

Item Type:	Proceeding Paper (Invited Papers)
Uncontrolled Keywords:	Open Distance Learning Features, Relationship, User Experience, User Emotions
Subjects:	T Technology > T Technology (General) > T10.5 Communication of technical information T Technology > T Technology (General) > T61 Technical education. Technical schools
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User:	Dr Mohd Khairul Azmi Hassan
Date Deposited:	20 Jun 2024 17:19
Last Modified:	20 Jun 2024 17:38
URI:	http://irep.iium.edu.my/id/eprint/112689

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