Abdul Latif @ Bapoo, Lilisuriani (2024) PERSUASIVE MASTERY EXPLORING A MUSLIM CELEBRITY PODCASTER'S APPEALS IN 'LIGHT UPON DARKNESS'. International Journal on Integration of Knowledge, 1 (2). pp. 59-67. E-ISSN E-ISSN: 2990-9392
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Abstract
This study explores the persuasive appeals of logical, emotional, and credibility appeals employed in the podcast series "Light Upon Darkness" by a prominent Muslim celebrity turned influencer. Thematic analysis using elements from the Toulmin Model, Maslow’s Hierarchy of Needs, and Aristotle’s Rhetoric of Ethos reveals that the podcaster employs a diverse approach, utilizing some elements of the Toulmin Model to strengthen logic, integrating all of Maslow’s Hierarchy of Needs to evoke emotional resonance with the audience and establishes credibility by sharing personal background, life experiences, expertise, and thoughts while showing respect to the audience. These findings offer insights into the dynamics of persuasive communication in podcasting and contribute to a broader understanding of the role of appeals in shaping effective communication within the digital realm.
| Item Type: | Article (Journal) |
|---|---|
| Uncontrolled Keywords: | Persuasive language, Logical Appeal, Emotional Appeal, Credibility Appeal, Podcast |
| Subjects: | H Social Sciences > H Social Sciences (General) > H61.8 Communication of information P Language and Literature > PE English |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Sustainable Tourism and Contemporary Languages |
| Depositing User: | Dr Lilisuriani Latif |
| Date Deposited: | 13 Jun 2024 16:30 |
| Last Modified: | 13 Jun 2024 16:30 |
| URI: | http://irep.iium.edu.my/id/eprint/112631 |
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