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Malaysian government's multi-vocational roles: a conceptual metaphor analysis

Rashid Ali, Farrah Diebaa (2024) Malaysian government's multi-vocational roles: a conceptual metaphor analysis. In: The GLOCAL Conference of Asian Linguistic Anthropology (CALA) 2023, 16th - 19th May 2023, University of The Philippines Diliman, The Philippines.

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Conceptual metaphor theory was introduced by Lakoff and Johnson in the early 1980s. This cognitive-based analysis of metaphor highlighted that human often makes sense of unfamiliar or abstract concepts through something concrete or dear to them. The conceptual metaphor does not only govern the way we think but also the way we act and the decisions we make. In political discourse, certain conceptual metaphors were present to not only facilitate comprehension but also to serve the rhetorical function of persuading the people. Apart from the above, conceptual metaphor is also a useful tool to uncover ones’ identities. In the analysis of nine supply bills, it was discovered that the Malaysian government portrayed itself as holding 39 different vocational roles. These jobs range from managers, professionals, associate professionals, services, skilled agriculturalists, craftsmen, elementary occupation and armed forces. The government is creating an image of itself as a selfless hero doing the impossible, working extremely hard to ensure that the people and the country thrive under its administration.

Item Type: Proceeding Paper (Slide Presentation)
Uncontrolled Keywords: discourse and identity, supply bills, conceptual metaphor, linguistic anthropology
Subjects: H Social Sciences > H Social Sciences (General)
J Political Science > JF Political institutions (General)
P Language and Literature > PE English
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Sustainable Tourism and Contemporary Languages
Date Deposited: 15 May 2024 15:00
Last Modified: 15 May 2024 15:08
URI: http://irep.iium.edu.my/id/eprint/112218

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