Rashid Ali, Farrah Diebaa (2024) New entrepreneur is premature baby: a critical metaphor analysis of Malaysian supply bills. In: The GLOCAL Conference of Asian Linguistic Anthropology (CALA) 2023, 16th - 19th May 2023, University of The Philippines Diliman, The Philippines.
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Abstract
Malaysia, a thriving developing country is working hard to alleviate the country’s socio-economy performance. Realizing how local enterprises facilitate the country’s economic growth, the government introduces plans, policies, and incentives aimed at aiding entrepreneurs to remain viable and competitive in overcoming business challenges. This paper is interested in looking at the conceptualizations of these young or new entrepreneurs in the nine supply bills read by Najib Razak, the sixth Prime Minister of Malaysia. This study was modelled upon Charteris-Black’s Critical Metaphor Analysis. It was discovered that the young and new entrepreneurs were conceptualized as pre-term or sick newborns (NEW ENTREPRENEUR IS PRE-TERM NEWBORN). The government, on the other hand, conceptualized itself as a doctor or more specifically a paediatrician (GOVERNMENT IS DOCTOR) whose knowledge and competence were highly sought after by young entrepreneurs to stay healthy and active in businesses. Through these metaphors, the people were reminded that their helpless selves needed saving from the heroic government. Therefore, the use of metaphors in the Supply Bills has served predicative, empathetic, ideological and mythical purposes.
| Item Type: | Proceeding Paper (Slide Presentation) |
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| Uncontrolled Keywords: | Critical Metaphor Analysis, Supply Bills, Entrepreneurs |
| Subjects: | J Political Science > JA Political science (General) J Political Science > JS Local government Municipal government P Language and Literature > PE English P Language and Literature > PI Oriental languages and literatures |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Sustainable Tourism and Contemporary Languages |
| Depositing User: | FARRAH DIEBAA RASHID ALI |
| Date Deposited: | 15 May 2024 14:31 |
| Last Modified: | 15 May 2024 14:59 |
| URI: | http://irep.iium.edu.my/id/eprint/112217 |
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