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Halal lifestyle entrepreneurship: concept, practice, prospects, and challenges

Bella-Salsa, Aisah and Kartika, Betania and Jaiyeoba, Haruna Babatunde and Jamaludin, Mohammad Aizat (2023) Halal lifestyle entrepreneurship: concept, practice, prospects, and challenges. Journal of Halal Science and Technology, 2 (2). pp. 19-25. ISSN 2957-4188 E-ISSN 2957-4196

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This research paper investigates the concept of halal lifestyle entrepreneurship, a unique blend of lifestyle entrepreneurship, halal entrepreneurship, and halal lifestyle trends. Through a content analysis of relevant literature, this study explores how halal lifestyle entrepreneurs integrate their religious beliefs with their business operations, prioritise personal fulfilment and ethical practices, and cater to growing consumer demand for halal products and services. The study considers the prospective advantages of halal lifestyle entrepreneurship, such as the opportunities arising from the expanding halal industry and ethical consumerism trend, but also acknowledges the challenges in understanding what constitutes halal lifestyle entrepreneurship and the complexities of halal certification and consumer education.

Item Type: Article (Journal)
Uncontrolled Keywords: Lifestyle Entrepreneurship, Halal Entrepreneurship, Halal Industry, Halal Lifestyle
Subjects: H Social Sciences > HF Commerce > HF5415 Halal entrepreneurship
H Social Sciences > HF Commerce > HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): International Institute for Halal Research and Training (INHART)
Depositing User: Dr Betania Kartika Muflih
Date Deposited: 25 Mar 2024 14:16
Last Modified: 25 Mar 2024 14:16
URI: http://irep.iium.edu.my/id/eprint/111580

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