The role of halal-friendly hospitality services in increasing visit intention: a muslim tourist perspective

Mohd Yousoof, Farida Bhanu and Chin Yu, Pang and Akbar, Mohamed Aslam and Mohd Thas Thaker, Mohamed Asmy (2023) The role of halal-friendly hospitality services in increasing visit intention: a muslim tourist perspective. International Journal of Islamic Business, 8 (2). pp. 1-17. E-ISSN 0127-662X

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Abstract

Halal friendly hospitality, rooted in the Quran and Hadith, signifies the practice of providing guests with Halal-compliant food, beverages, and accommodations. This study investigates the pivotal role of Halal friendly hospitality services in enhancing visit intention among Malaysian Muslim tourists. It delves into the influence of push and pull factors on this intent. The study employed a proposed model, utilizing survey data collected from 300 local Muslim tourists in Malaysia. The results unequivocally reveal a positive and significant correlation between push and pull factors and Halal friendly hospitality services with overall satisfaction. Furthermore, it highlights a substantial connection between overall satisfaction and the intention to revisit. Significantly, the study contributes to the understanding of how overall satisfaction acts as a mediator between Halal friendly hospitality, push and pull factors, and revisit intention, shedding light on the practical implications for the hospitality industry. This study's findings offer valuable insights for the hospitality industry, emphasizing the significance of Halal friendly hospitality services in attracting and retaining Malaysian Muslim tourists. Understanding the mediating role of overall satisfaction can assist hospitality providers in tailoring their services to enhance the revisit intention of this demographic, ultimately contributing to sustainable growth in the sector

Item Type:	Article (Journal)
Uncontrolled Keywords:	Halal-Friendly Hospitality; Motivation; Satisfaction; Revisit Intention
Subjects:	BPH Islamic Economics H Social Sciences > H Social Sciences (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Economics Kulliyyah of Economics and Management Sciences
Depositing User:	Dr Mohamed Asmy Bin Mohd Thas Thaker
Date Deposited:	12 Jan 2024 10:48
Last Modified:	12 Jan 2024 10:50
URI:	http://irep.iium.edu.my/id/eprint/110020

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