Amiruddin, Nur Athira Izzaty and Md Sawari, Siti Salwa and Ahmad, Siti Yuliandi
(2023)
Determinants affecting tourists' motivation to return to the National Zoo in Malaysia.
In: 7 th INTERNATIONAL SYMPOSIUM OF EDUCATION AND VALUES, Kemer / ANTALYA.
Abstract
ourism represents a dynamic sector shaped by a range of factors that impact the motivation and desire of tourists to revisit specific destinations. Tourist motivation pertains to the psychological and emotional drivers that compel people to journey and participate in tourism-related experiences. Revisit intention, on the other hand, signifies a visitor's propensity or aspiration to return to a particular location or destination for a subsequent visit after their initial experience. This inclination serves as an indicator of the likelihood that an individual will come back to the same tourist destination. This study focuses on two objectives which are 1) to analyze the push and pull factors that motivate tourists to visit the National Zoo of Malaysia and 2) to assess the relationship between tourist motivation and revisit intention at the National Zoo of Malaysia. A total of 128 respondents from international and local tourists participated in this research. The research was conducted by administering surveys via both traditional offline methods and online platforms. The gathered data was processed using IBM's Statistical Package for Social Science (SPSS) version 21, employing descriptive analysis and Pearson correlation analysis. The study's analysis demonstrates a notable connection between tourist motivation and the intention to revisit. Additionally, this research seeks to elucidate how the management of animal zoos influences the push and pull motivation factors that attract tourists to visit such establishments. It's also crucial for future researchers to recognize the identified gaps in this study as they work towards enhancing future research endeavors.
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