Abd Rahman, Nur Hidayah and Nopiah, Julaina and Azhar, Shazriena Izlin and Rosly, Nurul Jamilah (2023) THE GIS AND SWOT ANALYSIS FOR THE LANGUAGE IN TOURISM: A STUDY ON THE LOCAL DIALECT IN MUAR, JOHOR, MALAYSIA. In: International Conference on Business and Technology (ICBT2023), 1st - 2nd November 2023, Istanbul, Turkey. (In Press)
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Abstract
Malaysia is fortunate to have a diverse range of cultures and languages. Nonetheless, there are limitation of previous studies conducted in Malaysia that emphasize on the value of local language, particularly on the distinctive local dialects in Malaysia. This research has two goals: first, to identify the local dialect of Muar along the Muar River through a Geographic Information System (GIS) software; second, using a SWOT analysis to determine the local dialect's potential as a tourism product with unique selling points for Muar, Johor, Malaysia. The qualitative technique was employed through interviews with locals in Muar. Two categories emerged from the findings: first, the Muar's distinct dialect is dispersed throughout the Muar River as shown by the GIS analysis. Second, based on the SWOT analysis, the information indicates that Muar's distinctive dialect around the Muar River will offer the locals a rich cultural legacy, which is considered a potential product for tourism in Muar. This research will add to the corpus of knowledge and help the local community to maintain Muar's distinctive dialect as a tourism offering.
| Item Type: | Proceeding Paper (Plenary Papers) |
|---|---|
| Uncontrolled Keywords: | Cultural Heritage Tourism, Geographic Information System (GIS), Language Tourism, Muar Dialect, SWOT Analysis |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > H61.8 Communication of information |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Languages and Management |
| Depositing User: | Dr. Nur Hidayah Abd Rahman |
| Date Deposited: | 28 Dec 2023 10:34 |
| Last Modified: | 28 Dec 2023 10:34 |
| URI: | http://irep.iium.edu.my/id/eprint/109431 |
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