Mahfud, Indra Wijaya and Abd Rahman, Nur Hidayah (2023) EVALUATING THE TOURIST’S MEMORABLE TOURISM EXPERIENCES (MTEs) IN MELAKA WORLD HERITAGE SITE. In: 5th International Conference of Languages, Education and Tourism 2023, 7th -9th August 2023, Johor, Malaysia. (In Press)
|
PDF
Download (1MB) | Preview |
|
|
PDF
Download (1MB) | Preview |
|
|
PDF
Download (768kB) | Preview |
Abstract
Memorable Tourism Experiences (MTEs) tourist indicators that have been developed to examine the tourist experience in a tourist destination. This concept has been implemented in different tourism destination contexts such as in heritage sites and even in ecotourism destinations. It explores the various elements and factors that contribute to creating memorable experiences for tourists. However, there is limited research that has been conducted on the concept of memorable tourism experiences, especially in the context of Melaka World Heritage Sites. Hence, the aim of this study is to evaluate the Memorable Tourism Experience (MTE) in Melaka World heritage Site. The research methodology involves collecting data from 117 domestic tourists who have experienced the Melaka World Heritage Site through an online survey. The findings indicate that various factors contribute to the overall experience of MTE (tourist’s memorable tourism Experiences), These factors include elements such as hedonism, novelty, local culture, refreshment, meaningfulness, involvement, and knowledge. The outcomes of this study have shown that the factor of ‘Meaningfulness’ was considered as the most important factor that influenced the Memorable Tourism Experiences (MTEs) while knowledge is the least preferred memorable tourism experience (MTE), in Melaka World Heritage Site. The results contribute to improving the understanding of how tourism operators and destinations can strategically design and deliver memorable experiences to meet tourists' expectations and to enhance their overall tourism experience.
| Item Type: | Proceeding Paper (Plenary Papers) |
|---|---|
| Uncontrolled Keywords: | Cultural Tourism; Heritage Tourism; Meaningfulness; Memorable Tourism Experience; World Heritage Sites |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) G Geography. Anthropology. Recreation > GV Recreation Leisure |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Languages and Management |
| Depositing User: | Dr. Nur Hidayah Abd Rahman |
| Date Deposited: | 28 Dec 2023 10:34 |
| Last Modified: | 28 Dec 2023 10:34 |
| URI: | http://irep.iium.edu.my/id/eprint/109424 |
Actions (login required)
 |
View Item |
Download Statistics
Download Statistics