Rashid Ali, Farrah Diebaa
(2023)
Code choice in online media: The case of Malaysia MUDA’s leaders.
In: The SOAS GLOCAL Conference on Asian Linguistic Anthropology 2023, The University of The Philippines Diliman, The Philippines..
(In Press)
Abstract
MUDA (Malaysian United Democratic Alliance), a multi-racial and youth-based party led by Syed Saddiq Abdul Rahman is the Malaysian youngest political party established in September 2020. The acronym MUDA is a homonym for ‘young’ in Malay. Since code-switch and code-mix in inevitable among multilingual young adults regardless of their geographical backgrounds, this study aimed to look at how the leaders of MUDA are true to the ‘young’ and multi-racial identity they are putting on through the analysis of the language that they use on their social media. Holmes & Wilson’s (2022) is the main reference that guides the analysis of this paper. It was discovered that their code-mix and code-switch are not limited to the inter-sentential and intra-sentential but also include tag-switching. The codeswitch and code-mix were motivated by the topics, emotions, and lexical borrowing, the mixing and switching were done to emphasize the party’s identities which are ‘young’ and multiracial.
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