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Mixed reality development for cultural edutainment in smart heritage tourism

Md Zain, Mazarina and Baniyamin, Nurhaya and Ibrahim, Illyani and Zakariya, Khalilah (2023) Mixed reality development for cultural edutainment in smart heritage tourism. In: Proceedings of I.International conference on data management, digitization and economic practices in preserving & promoting cultural heritage- DEPCH2023, İstanbul Aydın Üniversitesi Görsel Tasarım Koordinatörlüğü.

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The integration of technology in the tourism industry has introduced new possibilities for enhancing visitor experiences and promoting cultural edutainment in heritage tourism. Mixed Reality (MxR) stands out as a promising technology for achieving these goals. By leveraging MxR, cultural heritage sites can provide tourists with engaging and educational experiences, allowing them to delve into the rich history and cultural significance of these sites. However, the quality of content in MxR applications can significantly impact the overall experience and educational value. This research aims to propose guidelines and best practices for MxR development in smart heritage tourism, ensuring the delivery of high-quality, culturally authentic, and educational experiences to visitors. To achieve this aim, a qualitative methodology is employed. The study focuses on a case study of the Jugra heritage urban landscape, using it as a basis for developing an MxR prototype. The research encompasses four phases: primary data analysis, transformation into digital form, development and programming, and conversion into a Mixed Reality application. Through an in-depth discussion, the research proposes a storyboard framework as a guideline for designing the MxR environment. This framework serves as a comprehensive blueprint, ensuring that each phase, from data analysis to the final Mixed Reality application, is meticulously designed and executed. The results of this study contribute to the field of MxR development in smart heritage tourism. By offering guidelines and best practices, the research enables developers to create high-quality, culturally authentic, and educational MxR experiences. This, in turn, enhances visitor engagement and promotes a deeper understanding of cultural heritage

Item Type: Proceeding Paper (Other)
Uncontrolled Keywords: Cultural Edutainment, Heritage Tourism, Mixed Reality
Subjects: H Social Sciences > H Social Sciences (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Architecture and Environmental Design
Kulliyyah of Architecture and Environmental Design > Department of Applied Arts and Design
Depositing User: Nurhaya Baniyamin
Date Deposited: 19 Dec 2023 11:07
Last Modified: 11 Jan 2024 15:29
URI: http://irep.iium.edu.my/id/eprint/108869

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