A preliminary study on promoting e-book about halal industry framework in Malaysia for public awareness in Malaysia

Awang, Asmaa and Hazahari, Noor Yuslida and Al-Saari, Nurhidayu (2023) A preliminary study on promoting e-book about halal industry framework in Malaysia for public awareness in Malaysia. In: 4th International Conference on the Future of Asean 2023 (ICoFA 2023), Virtual Conference.

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Abstract

Malaysia’s halal industry is one of the most well-known in the world. However, some Malaysians still believe that halal scopes in Malaysia only apply to the food and beverage industries. Hence, the main objective of this study is to assess public awareness and knowledge of the halal industry framework in Malaysia. This study uses a quantitative approach with 154 respondents from all over Malaysia. Findings show that most people are aware of the halal industry framework, but only those who have experience in the halal industry have the knowledge about halal industry framework and how to contact the appropriate authority to deal with it. In conclusion, this result adds to the evidence of the importance of this project to educate Malaysians about the halal industry framework in Malaysia.

Item Type:	Conference or Workshop Item (Other)
Uncontrolled Keywords:	Awareness · E-book · Halal Industry Framework · Knowledge · Malaysia
Subjects:	BPH Islamic Economics > BPH117.5 Halal Education, Halal Training H Social Sciences > HF Commerce > HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	International Institute for Halal Research and Training (INHART)
Depositing User:	Noor Yuslida Hazahari
Date Deposited:	12 Oct 2023 16:47
Last Modified:	12 Oct 2023 16:47
URI:	http://irep.iium.edu.my/id/eprint/107441

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