Understanding the role of customer trust in e-commerce

Khan, Istiak and Mohamadali, Noor Azizah (2023) Understanding the role of customer trust in e-commerce. International Journal of Computer Science and Information Technology, 15 (4). pp. 89-95. ISSN 0975-4660 E-ISSN 0975-3826

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Abstract

Trust is a big part of how well e-commerce works and it is also a big part of how people decide what to buy. As more and more business is done online, companies that want to build customer loyalty and involvement must understand the complex relationship between trust and e-commerce. This study paper looks at the many distinct aspects of trust in e-commerce and how it affects people’s actions. By looking at the various aspects and causes of trust and how to build and keep trust, this study shows how businesses can create a trustworthy online environment that makes customers happier and leads to long-term success.

Item Type:	Article (Journal)
Uncontrolled Keywords:	e-commerce, online purchasing, trust, customer loyalty, data privacy
Subjects:	T Technology > T Technology (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology
Depositing User:	Mrs Noor Azizah Mohamadali
Date Deposited:	09 Oct 2023 12:23
Last Modified:	09 Oct 2023 12:24
URI:	http://irep.iium.edu.my/id/eprint/107366

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