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The normalisation of trolling on social media.

Zulkifli, Che Nooryohana and Ab Latif, Nur Afiqah and Abd Rashid, Ruzai Syarilili Aiyu and Idris, Mohamad Putera (2023) The normalisation of trolling on social media. Voice of Academia, 19 (2). pp. 15-26. ISSN 1985-5079 E-ISSN 2682-7840

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Abstract

Trolling has become common among social media users. This study examines how university students perceive trolling culture on social media. Its primary goal is to ascertain whether trolling is a social media norm, while the secondary goal is to determine users’ typical responses when they are being trolled on social media. A quantitative research method was used in this study. Sixty students from a public university provided their responses through a Likert Scale survey. We analysed the data using descriptive analysis SPSS version 25. The results indicate that most respondents expressed their worries and concerns about the present culture of trolling, which is becoming increasingly prevalent on social media. This study also unearths the common responses among users when they were trolled on social media. Thus, this study provides insights into the seriousness of trolling culture on social media, especially among young adults like university students.

Item Type: Article (Journal)
Uncontrolled Keywords: Cyberbullying, perceptions, social media, trolling, youth.
Subjects: H Social Sciences > HM Sociology
H Social Sciences > HM Sociology > HM1106 Interpersonal relations. Social behavior
H Social Sciences > HM Sociology > HM811 Deviant behavior. Social deviance
H Social Sciences > HM Sociology > HM831 Social change
P Language and Literature > P Philology. Linguistics
P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
P Language and Literature > PE English
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Centre for Languages and Pre-University Academic Development (CELPAD)
Centre for Languages and Pre-University Academic Development (CELPAD) > English Language Division
Depositing User: Ruzai Syarilili Aiyu Abd Rashid
Date Deposited: 03 Jul 2023 14:56
Last Modified: 22 Dec 2023 14:37
URI: http://irep.iium.edu.my/id/eprint/105282

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