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Brand personality and image on customer retention: examining Islamic banking services in Malaysia

I, Osman and Abdullah, Kalthom and N.I, Abdullah (2009) Brand personality and image on customer retention: examining Islamic banking services in Malaysia. In: International Business & Economics Conference, 2009. (Unpublished)

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Item Type: Conference or Workshop Item (Full Paper)
Additional Information: 5687/10471
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > BP1 Islam > BP173.75 Islam and economics
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Kalthom Abdullah
Date Deposited: 27 Apr 2012 14:29
Last Modified: 27 Apr 2012 14:29
URI: http://irep.iium.edu.my/id/eprint/10471

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