Brand personality and image on customer retention: examining Islamic banking services in Malaysia

I, Osman and Abdullah, Kalthom and N.I, Abdullah (2009) Brand personality and image on customer retention: examining Islamic banking services in Malaysia. In: International Business & Economics Conference, 2009. (Unpublished)

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Item Type:	Conference or Workshop Item (Full Paper)
Additional Information:	5687/10471
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > BP1 Islam > BP173.75 Islam and economics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Dr Kalthom Abdullah
Date Deposited:	27 Apr 2012 14:29
Last Modified:	27 Apr 2012 14:29
URI:	http://irep.iium.edu.my/id/eprint/10471

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