Factors affecting customers' adoption of internet banking in Afghanistan

Wasiq, Shafiullah and Othman, Marini and Abdullah, Zainatul Shima (2022) Factors affecting customers' adoption of internet banking in Afghanistan. In: 2022 10th International Conference on Cyber and IT Service Management (CITSM), 20th - 21st September 2022, Yogyakarta, Indonesia.

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Abstract

In recent decades advances in technology have changed the banking industry. The advancement of e-commerce and e-society is dependent on electronic banking, particularly internet banking. This rapid advancement of computer technology, especially the internet, has enabled the banking industry to provide services to customers more efficiently and efficiently. However, the main problem of Internet banking faced by internet banking providers in Afghanistan is that many of the banks' customers are unwilling to adopt the Internet banking services offered. This happened due to various factors. This can be because of customers' personal experiences, awareness, level of internet access, and diverse socio-cultural backgrounds. Therefore, this research aims to identify the factors that affect customers' adoption of internet banking in Afghanistan. In this study, the factors which can influence customer adoption of Internet banking include perceived usefulness, perceived ease of use, attitude, and intention. In this study, a survey questionnaire was distributed among 184 Afghan participants and provided valuable feedback and responses about the above factors that affect customers' adoption of Internet banking. The results from this study indicated that among the studied variables, perceived usefulness, ease of use, attitude, and intention were closely linked to internet banking adoption in Afghanistan. The results of the present study may provide valuable practical implications for banks and financial industries. It also helps banks to understand the significant factors in providing efficient internet banking services to the Afghan community.

Item Type:	Conference or Workshop Item (Other)
Uncontrolled Keywords:	internet banking, technology acceptance, Afghanistan
Subjects:	H Social Sciences > HG Finance > HG1501 Banking
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User:	MARINI OTHMAN
Date Deposited:	07 Apr 2023 09:32
Last Modified:	11 Apr 2023 13:12
URI:	http://irep.iium.edu.my/id/eprint/104331

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